Experience the harmony of mathematics with SISHIRA PHI Collection:

 Perfumery is an art of blending different materials and categories of materials ; absolutes, resins, herbs, elixirs to create unique and appealing scents. The perfumers use different techniques and methods to achieve the desired fragrance. However, SISHIRA claims to have introduced a new concept of producing combinations of ingredients in perfumes using the ‘golden ratio’. This paper aims to explore the use of the golden ratio in blending materials and how SISHIRA Perfumes used it to create their Phi collection. SISHIRA Perfumes used the concept of the golden ratio to create their PHI COLLECTION, built bottle and formulas on the principle of the “golden section”. This principle ensures that the composition of the fragrances, the shape of bottle and cap is in harmony in terms of both proportions and composition.